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About ASKARR

Built on peer-reviewed outcomes and operating discipline.

ASKARR Healthcare Consulting was founded on the conviction that healthcare organizations deserve advisory that goes beyond recommendations. We operate at the overlap between healthcare and digital transformation, where research standards, operating discipline, and practical execution have to meet.

The Founder

Rodney Rosalia

PhD, MBA

Founder and Principal Consultant

Portrait of Rodney Rosalia
Core Competencies
Healthcare operations management and strategic project leadershipDigital healthcare transformation, ERP, HIS, BI, and eHealth implementationData governance, NEN7522, BOMOS, and patient-facing information standardsCost-of-care analysis and value-based healthcare

Rodney Rosalia combines a PhD in Translational Medicine with an Executive MBA in Finance and Accounting and more than a decade of international healthcare advisory experience.

His work spans healthcare process optimization, business analysis, digital transformation, governance design, and data-driven quality improvement across hospital, laboratory, and health information domains.

He has advised on personal health record governance and national information standards, led digital transformation programs in cardiac surgery quality management, and supported operational improvement in laboratory medicine and specialist care settings.

Rodney’s academic record is available on Semantic Scholar and his professional trajectory on LinkedIn.

Healthcare transformation only works when strategy, governance, data, and operations move together.
ASKARR operating principle
Professional Focus
  • Healthcare operations management and strategic project leadership
  • Digital healthcare transformation, ERP, HIS, BI, and eHealth implementation
  • Data governance, NEN7522, BOMOS, and patient-facing information standards
  • Cost-of-care analysis and value-based healthcare
  • Quality improvement, ISO 9001 support, and stakeholder alignment
  • International consulting and change management
Academic Credentials
PhD
Translational Medicine, Leiden University
Executive MBA
Finance & Accounting, Maastricht School of Management
MSc
Oncology, Vrije Universiteit Amsterdam
BSc
Life Sciences, Saxion University of Applied Sciences
Registration

Public legal details, kept out of the way.

Primary entity
ASKARR Healthcare Consulting OÜ
Registry code 17492390
Registered address
Tornimäe tn 5, Kesklinna linnaosa, 10145 Tallinn, Estonia
Secondary entity
ASR Healthcare Consulting, LLC
Registration number 7658435
Principles

What we believe, envision, and how we work.

Three commitments anchor every engagement. Strategy without them is performance art; operations without them drift.

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01
Mission

Care through balance.

Advance high-quality care by balancing technology integration with cost leadership. Foster sustainable operations, advance patient outcomes, and deliver measurable value through disciplined strategy.

02
Vision

Data-literate health systems.

A future where healthcare organizations are powered by data-driven insights and efficient health data exchange, operating at the overlap of healthcare and digital transformation.

03
Method

Rigor, then hands.

Deep industry knowledge, academic rigor, and a pragmatic hands-on approach tailored to each client. Insightful, actionable advice that drives sustainable results.

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Trajectory

The practice sits between evidence and execution.

Rodney’s path runs from oncology research through healthcare operations, business training, and international advisory work.

  1. 2007

    Research foundation

    MSc Oncology · University of Amsterdam

  2. 2014

    Doctoral training

    PhD · Leiden University

  3. 2022

    Operating discipline

    Executive MBA · Maastricht

  4. 2023

    Practice formed

    ASKARR founded

  5. Today

    Advisory focus

    Strategy, governance, data, and operations

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Work with ASKARR

Work with a practice built for the long run.

A scoping conversation is the first step. We establish fit before anything else. No sales pressure, no commitment required.

Response within 24h · NDA by default